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The GROW & Flourish Podcast
Welcome to the GROW & Flourish Co. Podcast — a space for women who want a successful business and a beautiful life without sacrificing their values.
Hosted by business growth strategist, speaker, and CEO/Founder of GROW & Flourish Co, Heather Falls.
This show is for ambitious, heart-centered women who are building purpose-driven businesses that reflect their values. Whether you’re raising a family, working from home, working a 9-5 with a side hustle, or scaling to seven figures, you’ll feel seen, supported, and strategically equipped here.
Every episode is packed with tools and conversations that help you:
- Grow a sustainable, profitable business that honors your life
- Outsource and delegate with confidence (even on a budget)
- Use automation and AI intentionally, not as a shortcut, but as support
- Set boundaries and simplify your path to growth
- Align your business with your vision, lifestyle, and energy
We’re here for the women who want to reach seven figures without sacrificing their values, women who believe in freedom over hustle, family first, and doing business in a way that actually feels good.
Inside every episode, you’ll find a mix of practical strategy, honest mindset talk, and the kind of encouragement that reminds you: you’re not doing this alone.
The GROW & Flourish Podcast
Why You Feel So Mentally Tired — Understanding Decision Fatigue and it’s impact on Your Role as CEO
Episode Summary:
Feeling mentally drained before your workday even begins? You’re not alone — and you’re not failing. In this episode of the GROW & Flourish podcast, we’re digging into decision fatigue — one of the most common (but least talked about) reasons women entrepreneurs and CEOs feel stuck, scattered, and exhausted.
Whether you’re a salon owner, service provider, coach, agency owner, creative with a team, or running a business while managing family life, your brain is juggling hundreds of tiny decisions every day. That’s not just tiring — it’s overwhelming your executive functioning and stealing your focus and momentum.
Inside this episode, Heather breaks down:
- What decision fatigue really is (and why it’s not your fault)
- How it shows up in your business: procrastination, overthinking, and second-guessing
- 3 clear strategies to reduce mental clutter and get back your decision-making power
- A simple action step to protect your energy starting this week
If you’ve been wondering why small tasks feel so hard — or why you keep rewriting the same email, reworking your service offers, or freezing when it’s time to plan — this episode is your permission slip to pause, reset, and protect your mental space.
What You’ll Learn:
- How executive functioning impacts your energy and follow-through
- Real-life signs of decision fatigue for women in business
- How to pre-decide, simplify, and create systems that support your brain
- Tiny actions that can restore clarity this week
Loved This Episode?
Share it on Instagram and tag @growflourishco — we’d love to hear what decision you’re putting down this week. And don’t forget to subscribe so you don’t miss our future episodes to help you grow and flourish in life and business.
Episode Highlights
00:00:01 - Introduction to Grow & Flourish Podcast
Heather Falls introduces the podcast and its mission to support women entrepreneurs in balancing life and business.
00:01:16 - Understanding Decision Fatigue
The episode explores decision fatigue and its impact on mental energy for women in business.
00:02:10 - Maria's Story: A Case Study in Burnout
Heather shares a relatable story about Maria, a salon owner experiencing overwhelming decision fatigue.
00:04:07 - What is Decision Fatigue?
Decision fatigue is explained as the mental exhaustion from making numerous choices throughout the day.
00:06:05 - Ways to Reduce Decision Fatigue
Heather offers practical strategies to alleviate decision fatigue and create mental space for important decisions.
00:10:44 - Action Step for the Week
Listeners are encouraged to identify one draining decision to simplify and create more mental clarity.